A free theme may be a good fit for you if your goal is to simply run a blog, but if you plan to run a more advanced website, such as an eCommerce store, or if you’re looking for something with more functionality, configurability, and design flair, you should consider buying a premium theme.

We offer more than 900 premium WordPress themes, with a wide variety of configurations and features. All in all, premium themes tend to offer:

• Better demo layouts
• Better design elements
• Better page builder tools to help you set up your website faster
• More options to update/refresh website down the road
• Additional plugins and functionality built into the theme